The Brands helping amplify our impact
To achieve our goals as a not-for-profit organisation, POW relies on the generous support of individuals, businesses and brands who share our vision.
As such, we actively pursue partnerships to help fund our educational, activism and advocacy programs. There are numerous ways to partner with us and we are happy to work with you to find the best way to support the work we do.
If you would like to join our Partner Alliance or get more info, please email us at partners@protectourwinters.nz
Summit partners
The North face
The North Face delivers an extensive line of performance apparel, equipment, and footwear for outdoor pursuits from mountaineers to runners. TNF is taking sustainable actions through their work with recycled materials, regenerative farming partnerships, and circular initiatives like gear take-back programs. Locally, their Explore Fund supports environmental and outdoor community projects across New Zealand.
Icebreaker
Icebreaker is a New Zealand-born brand creating natural merino wool performance apparel as an alternative to synthetics. Committed to sustainability, the brand partners with regenerative farms and aims to be fully plastic-free, supporting ethical sourcing, animal welfare, and environmental stewardship. They are also the brand behind ‘Downstream’, a documentary made in partnership with POW exploring the effects of glacier loss.
Base Camp Partners
Smart Elevation
A brand-new NZ organisation dedicated to providing quality snow science tools for mountain professionals and backcountry enthusiasts, Smart Elevation helps you make evidence-informed decisions about avalanche terrain. All about loving our outdoor places, they have committed to donating 1% of their income to POW to help protect the places we work and play.
Natural Goodbye
Goodbye is a B Corp creating natural, high-performance skincare designed for outdoor adventures. Since 1999, they’ve focused on safe, water-free formulas with minimal packaging, certified by NATRUE to ensure no GMOs or animal testing. Committed to ongoing innovation and environmental care, every product is designed to be good for you and the planet.
Further faster store
Further Faster helps outdoor folk lead a life of adventure by providing quality gear for both humans and dogs. They stock premium brands perfect for the Kiwi outdoors online and in their ChCh based store. A big supporter of the local outdoor community, their impact extends to events, trainers, fundraisers and more to help make the outdoors accessible for all.
Greenhawk accounting
Greenhawk is a community-focused accounting firm in Wanaka with a passion for the outdoors and climate action. A certified B Corp, they simplify accounting while helping New Zealand businesses work toward carbon neutrality—offering a free Business Carbon Footprint Workshop with every Annual Accounts plan.
Cardrona Alpine resort
Cardrona Alpine Resort is New Zealand’s premier ski destination, drawing everyone from families and beginners to Olympic and X Games athletes. Committed to protecting the mountains on which they stand, their sustainability projects include waste minimisation, decarbonisation, native plantings and creating a predator-free maunga.
B.effect brewery
The Wanaka based brewery crafts unique beers using predominantly local New Zealand ingredients. Powered by renewable energy from Genesis, they are committed to maximising their positive impact and community involvement. This includes their reduce, reuse, and recycle practices and supporting numerous local organisations—including brewing our very own POW beer!