As a competitive freeride athlete, I built up my experience in skiing, media and marketing. From 2018 – 2021, I worked as the Marketing Director for Faction Skis and FW Apparel in Switzerland. I’m really passionate about storytelling and products that get people outside to engage with and care for nature. For the last year I’ve been completing my MBA at Otago University. My motivation for building my business acumen is to bring those learning the outdoor industry and instigate positive changes. I’m completing my final project on circular business in outdoor apparel. I’m so delighted to join the NZ chapter of POW, to learn more about the issues we face in the climate crisis, and how as a skier and a business person, I can make a difference.